After WeChill's successful launch, we wanted to give a boost for user engagement.
MAKE IT RAIN: In order to help broadcaster interact with their viewers more, we started to roll out fun and engaging games like Make It Rain. Broadcaster can do a Make It Rain coin drop to reward his/her viewers. Viewers will catch coins by lottery.
Figuring out the different flows for broadcasters and viewers. Listing out all possible states and touch points.
Iterations of visuals
PROMO BANNER: we also rolled out a series of events and rewards for marketing and user acquisition